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CAMPAIGN DETAILS

Project Name: Victoria's Secret
Market(s): California
Unit: Scrolling / 3D Mobile Billboard Unit
Target: Product Launch

DESCRIPTION

Victoria's Secret chose Mobile Billboards of North America ® to execute the special outdoor advertising campaign and to spread the news among consumers about the launch of the product. Accordingly, a stylish, state-of-the-art 3D Mobile Billboard promoting the new product line hit the streets on Monday, March 2 and Tuesday, March 3. The custom-designed unit passed through major shopping areas and commercial centers of Los Angeles County, including Rodeo Drive, Melrose Avenue, Westwood Village, as well as the Hollywood & Highland Center and The Grove.